I’ve always been a fan of poster art, especially political posters or ones with a sociopolitical message framed in art deco or nouveau. My home is shamelessly filled with it. Artists and activists on my walls took the time to say something substantive, but with flair and taste. And if in a foreign language it only enhanced the effect, intrigue, and beauty of the presentation.
The very first posters were religious, going back to ancient Egypt, Greece, and Rome. But citizens also carved political messages on walls expressing their thoughts and ideals. Political slogans were also painted on murals. The idea of the “hero” was also highly romanced (and of course exaggerated) as part of a given “cause.” They were the protagonists of wisdom and beauty. Later, wrote Martin Amis, they were demigods, and still later kings, generals, famous lovers (but still superhuman). Eventually, they turned into ordinary people. Today, they are “anti-heroes, non-heroes, and sub-heroes,” he said. All this coincided with the gradual decline of myth (descending into folklore, then into fairy tale). Through the ages the political poster docketed each stage of man’s descent from the gods.
As long as we’re talking history, there’s a specific time period of particular note, in which poster art was noted for its very strong content, artwork, and political effect on our culture. This was the first two decades of the 20the century. The reason was because of the First World War which then ignited the Russian Revolution of 1918. A new American invention called “propaganda” also got involved which took full advantage of its ability to win over minds and hearts.
Having recently studied a book on Russian poster art, it slowly dawned on me that what I was looking at wasn’t just old politics with an old message. It was the world’s first graffiti art, the first Street art and “Guerrilla” art, expressions we normally associate with the late 20th century and today. This was definitely not a new phenomenon. Graffiti and Guerrilla are merely continuations of an old method, albeit with minor changes in its tools used and manner of application (photography, spray paint, air brush). The dominant theme a century ago was not just world war but the Bolshevik Revolution (between 1918 and 1921) and the abundant iconography surrounding regime change. If you simply change the focus on “who’s regime,” “who’s cause,” “who’s suffering” and the plea for justice, it’s the same poster on today’s walls and flat surfaces.
The only real difference between art then and now is that today’s Street art is generally more diluted with its message. In other words, it stays mostly to slogans, soundbites, and trigger-words which most people recognize: “Love,” “Save the Planet,” “Save the City,” “Free Caesar Chavez,” “Justice,” etc. And much of it unfortunately makes no sense at all. Any religious offshoot is actually borrowed from posters that reach back to the Middle Ages (“Repent,” “Time is Nigh,” etc.). Street art today is often used to advertise businesses and even just to make an area look visually appealing.
Contrast that with its Russian equivalent a century ago: direct, pointed, alarming, sometimes very detailed, targeting a specific demographic, using words and phrases to get across a specific message. It was even more urgent than religious art. After all, a violent (socialist) revolution was going on. Nearly all art was an offspring of that. In his book, The Bolshevik Poster, Stephan White said, “Russian soldiers came to occupy a more prominent place than before and to be depicted, without false heroism or pretense, as straightforward working people who were carrying out a dangerous and thankless task.”
By definition, Street art is also called Guerrilla art and Urban art (graffiti is also part of the “graphic arts” genre). While alternatively just decorative, Street art also conveys social and political messages meant to evoke public awareness and dialogue. Recent years (since the 1980s) have witnessed considerably more tolerance and general acceptance of Street art. Critics have backed down on moralizing about it. The verdict is still out however with regard to graffiti. – Graffiti, to me, is like the definition of a weed. A weed is anything that grows where it’s simply not wanted — in the eye of the beholder. Where it’s not wanted, graffiti is seen as an illegal desecration, “trash” associated with gangs and homeless people. But when embraced, suddenly it’s “art.”
Unlike graffiti, Russian art was consigned to the public square where the masses congregated and where it would have the greatest effect. It was also printed on heavy weight paper which could be removed and transported. The curse of graffiti today is that its primary medium is spray-paint. Hence, it has earned the wrath of many storefront owners, occupants of public buildings, and users of practically anything with a flat surface.
Street and Guerrilla art redeem graffiti somewhat. They rescue it from total ouster as a legitimate art form. The Russian poster on the other hand had no time to dither with the subtleties of meaning (what it was versus what it did). Posters were issued to appeal for funds for war victims, orphans, and refugees. In those days, viewing them drew large crowds and women actually wept in front of them.
It’s also interesting that the most colorful and visually effective posters were those coming from the peasantry and the peasant-based Socialist Revolutionary Party, not from the bourgeoisie or government officials. The poster was personal and heartfelt, Hence, “the people” drew the biggest and most dramatic posters, as well as the largest number of them. In fact, they served as the blueprint for Soviet (government) posters to come in the post-revolutionary period. It made perfect sense anyway, since the revolution was all about a new “peoples” government – the “informed participation of all citizens, particularly ordinary workers and peasants” (White).
Another tragic parallel between the Soviet poster and Street art today is that, back in 1918, words and inscriptions were dwarfed by pictures. The reason was high illiteracy, especially outside city limits, in small villages and towns. The first census ever carried out was in 1897 and in the following twenty years not much had changed in Russian literacy (only 28.4 percent of the total population between the ages of nine and forty-nine was literate). Other regions were impressively literate (like Estonia), but they were juxtaposed to other regions which were not (like Central Asia). The national average was 29.6 percent literacy.
Again, the word “tragic” applies because the parallels today are striking. The visual effect through the use of fonts, caricatures, and wildly exaggerated lettering is what draws attention (not the words). While some pictures are photo-shopped and superimposed, the purpose is to titillate the senses and leave a lasting visual impression. The visual is then absorbed to hopefully leave a concomitant sensation/impression (“synesthesia”). The old French technique of epater les bourgeois (“to shock the middle classes”) is still the primary aim. Without a strong visual impression the belief is no one will even notice or pay attention.
The bottom line is that it speaks to a tragically illiterate American population. As for resorting to pictures/images, a rather obvious sign of this is with road signs: In place of the word “Airport” one sees the picture of an airplane; instead of restaurant, one sees a fork and knife; instead of “Hospital,” one sees a large “H”; instead of “Motel” one sees the picture of a bed; instead of “Deer Crossing” there’s the picture of a deer, and so on. Academically, 54% of adults have a “prose” literacy rate below the 6th grade level (according to the Dept. of Education) – 4.1% are functionally illiterate The latest international standing rates the US at “36” among all nations.
Literacy aside, Soviet art had no choice but to also be environmental. That is, it had to incorporate the surrounding environment into the poster. “The people” it championed were symbols of the earth, living and tilling the land. Interestingly, Guerrilla art is also by definition environmental. There is no boundary between the image and the environment. Hence, it cannot be picked up and moved to somewhere else. It is an integral part of the surrounding scene. The ambiance and atmosphere complete the poster itself, and visa versa, as if there is no distinction. – Contrast this with art which is non-contextual and/or disconnected from the environment and it sits as “art for art’s sake,” focused more on what it is instead of what it does.
As for specific posters, one that stays with me today is D.S. Moor’s Help, produced in 1921. The very first time I saw it was, amazingly, in a movie – a scene in the 1973 film The Way We Were (Streisand’s character displaying it on her apartment wall). It left an impression on me unintended by Sidney Pollack. The poster was done in connection with the famine which overwhelmed the lower Volga basin affecting 20 million people. In it we see an elderly and emaciated peasant in rags and barefoot, desperately begging for help. It was, according to Moor himself, his favorite poster and it was his most successful.
To view the messages and images of most Guerrila/Street and graffiti art today is to view the same homeless man, on the same street corner holding a cardboard sign reading “Help!” He’s been around for a hundred years and has gone nowhere.
So much for poster art. Again, I could almost wallpaper my home with it, if I tried, and my best critics (visitors, friends, lovers), have all said that I’m both crazy and obsessed. And I probably am, at least marginally. Nothing expresses the socioeconomic and political environment more forcefully and directly than poster art. It is a passion mixed with intrigue, mixed with aesthetics, mixed with literature, mixed with propaganda, mixed with political enlightenment (or endarkenment). Sometimes one of those features interferes with another; sometimes one validates the other. Sometimes one overwhelms and drowns out the other. There needs to be a balance which only the artist understands. When it happens, whether it’s about the truth or not, it makes an impact like nothing else. – But then, that’s just my opinion.
© 2023 Richard Hiatt